Same-store sales and customer traffic

Restaurant operators reported a net increase same-store sales for the second consecutive month in November, which followed nine straight months of net declines. 

Fifty-nine percent of restaurant operators said their same-store sales rose between November 2023 and November 2024, according to the National Restaurant Association’s monthly tracking survey. That was up from 51% in October and the highest reading in 16 months. 

Thirty-two percent of operators said their sales declined in November, down from 44% in October. November represented the strongest net increase in same-store sales since April 2023.

Restaurant operators: Want to know how your business compares to similar restaurants on a monthly basis? Find out by taking a few minutes to participate in the National Restaurant Association’s Restaurant Industry Tracking Survey. All survey respondents receive exclusive access to the detailed survey results each month, broken out by industry segment and type of ownership.

Restaurant operators also reported a net increase in customer traffic in November – the first such occurrence in 20 months. 

Forty-three percent of operators said their customer traffic rose between November 2023 and November 2024, while 30% said their traffic declined.

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