Research
July 31, 2026

Same-store sales and customer traffic

Restaurant operators reported mixed sales and traffic results in June

Restaurant operators reported a net increase in same-store sales in June, with results similar to April and May. 

Fifty-one percent of restaurant operators said their same-store sales rose between June 2025 and June 2026, according to the National Restaurant Association’s monthly tracking survey. That followed readings of 48% in April and 50% in May. 

Thirty-one percent of restaurant operators said their sales declined in June.

Restaurant operators: Want to know how your business compares to similar restaurants on a monthly basis? Find out by taking a few minutes to participate in the National Restaurant Association’s Restaurant Industry Tracking Survey. All survey respondents receive exclusive access to the detailed survey results each month, broken out by industry segment.


While still dampened overall, restaurant operators reported a modest improvement in customer traffic in June. 

Thirty-five percent of operators said their customer traffic rose between June 2025 and June 2026, up from 29% in May. Forty-three percent of operators reported lower traffic in June, down from 45% in May. 

Despite the improvement, June represented the 16th time in the last 17 months that operators reported a net decline in customer traffic.


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