Restaurant operators reported softer sales and traffic in August

Restaurant operators reported somewhat softer same-store sales results in August, according to the National Restaurant Association’s monthly tracking survey. Twenty-one percent of restaurant operators reported a same-store sales increase between August 2019 and August 2020, down from 27% who reported similarly in July.

Sales results continued to vary across segments in August. The vast majority of fullservice operators reported lower same-store sales in August, while sales readings in the limited-service segment were a mixed bag.

Restaurant operators: Want to know how your business compares to similar restaurants on a monthly basis? Find out by taking a few minutes to participate in the National Restaurant Association’s Restaurant Industry Tracking Survey. All survey respondents receive exclusive access to the detailed survey results each month, broken out by industry segment and type of ownership.

Restaurant operators continued to report sharply lower customer traffic levels in August. Only 14% of restaurant operators reported an increase in customer traffic between August 2019 and August 2020, while 80% reported a traffic decline.

Track more economic indicators and read more analysis and commentary from the Association's chief economist Bruce Grindy.