Restaurant operators reported deteriorating business conditions in November

Restaurant operators reported significantly lower same-store sales and customer traffic in November, according to the National Restaurant Association’s monthly tracking survey. Only 19% of restaurant operators reported a same-store sales increase between November 2019 and November 2020, while 78% reported lower sales.

As has been the case throughout the pandemic, sales readings continued to vary by segment. Limited-service operators were much more likely than fullservice operators to report higher same-store sales in November.

Restaurant operators: Want to know how your business compares to similar restaurants on a monthly basis? Find out by taking a few minutes to participate in the National Restaurant Association’s Restaurant Industry Tracking Survey. All survey respondents receive exclusive access to the detailed survey results each month, broken out by industry segment and type of ownership.

The vast majority of restaurant operators continued to report negative customer traffic levels in November. Only 10% of restaurant operators reported an increase in customer traffic between November 2019 and November 2020, while 85% reported a traffic decline.

Track more economic indicators and read more analysis and commentary from the Association's chief economist Bruce Grindy.