Same-store sales and customer traffic
Restaurant operators reported softer same-store sales in December
A majority of restaurant operators reported higher same-store sales in December, though results were somewhat softer than November’s readings.
Fifty-one percent of operators said their same-store sales rose between December 2022 and December 2023, according to the National Restaurant Association’s monthly tracking survey. That was down from 58% of operators who reported higher sales in November.
Forty percent of operators said their sales were lower in December, up from 32% who reported a sales decline in November.
Restaurant operators: Want to know how your business compares to similar restaurants on a monthly basis? Find out by taking a few minutes to participate in the National Restaurant Association’s Restaurant Industry Tracking Survey. All survey respondents receive exclusive access to the detailed survey results each month, broken out by industry segment and type of ownership.
In contrast to the positive sales results, restaurant operators reported a net decline in traffic for the ninth consecutive month.
Thirty-four percent of restaurant operators said their customer traffic rose between December 2022 and December 2023, while 51% reported a traffic decline.