Same-store sales and customer traffic

Restaurant operators reported lower same-store sales and customer traffic in April

Restaurant operators reported a net decline in same-store sales for the fourth consecutive month in April. 

Thirty-eight percent of restaurant operators said their same-store sales rose between April 2023 and April 2024, according to the National Restaurant Association’s monthly tracking survey. That compared to 36% of operators who reported higher sales in March. 

Fifty-three percent of operators said their sales were lower in April, compared to 52% who reported a sales decline in March.                

Restaurant operators: Want to know how your business compares to similar restaurants on a monthly basis? Find out by taking a few minutes to participate in the National Restaurant Association’s Restaurant Industry Tracking Survey. All survey respondents receive exclusive access to the detailed survey results each month, broken out by industry segment and type of ownership.

Restaurant operators also continued to report negative customer traffic in April. 

Twenty-four percent of operators said their customer traffic rose between April 2023 and April 2024, while 56% reported a traffic decline. That represented the 13th consecutive month of net declines in customer traffic. 

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