Same-store sales and customer traffic

Restaurant operators reported lower traffic for the third consecutive month

After registering mixed results in July, restaurant operators reported a net increase in same-store sales in August, according to the National Restaurant Association’s monthly tracking survey. 

Forty-seven percent of operators said their same-store sales rose between August 2021 and August 2022, compared to 45% who reported similarly in July. Twenty-seven percent of operators said their sales were lower in August, down from 47% who reported a sales decline in July.     

Restaurant operators: Want to know how your business compares to similar restaurants on a monthly basis? Find out by taking a few minutes to participate in the National Restaurant Association’s Restaurant Industry Tracking Survey. All survey respondents receive exclusive access to the detailed survey results each month, broken out by industry segment and type of ownership.

In contrast to the positive sales results, restaurant operators reported a net decline in customer traffic for the third consecutive month. 

Twenty-seven percent of restaurant operators said their customer traffic rose between August 2021 and August 2022, compared to 26% who reported similarly in July. Fifty-four percent of operators said their customer traffic declined in August, versus 58% who reported lower traffic in July.    

Track more economic indicators and read more analysis and commentary from the Association's chief economist Bruce Grindy.