Same-store sales and customer traffic
Restaurant operators reported positive same-store sales in December
A majority of restaurant operators reported higher same-store sales for the fourth consecutive month, according to the National Restaurant Association’s monthly tracking survey.
Sixty-three percent of operators said their same-store sales rose between December 2021 and December 2022, up from 54% who reported higher sales in November.
Thirty percent of operators said their sales were lower in December, compared to 29% who reported a sales decline in November.
Restaurant operators: Want to know how your business compares to similar restaurants on a monthly basis? Find out by taking a few minutes to participate in the National Restaurant Association’s Restaurant Industry Tracking Survey. All survey respondents receive exclusive access to the detailed survey results each month, broken out by industry segment and type of ownership.
Restaurant operators also reported stronger customer traffic readings in December. Forty-six percent of operators said their customer traffic rose between December 2021 and December 2022, up from 24% who reported higher traffic in November.
Forty-six percent of operators said their customer traffic declined in December, down slightly from 51% who reported lower traffic in November.