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Episode 64
August 25, 2022

The Entrepreneur's Studio: Sugar + Spoon

Guest Speakers:
  • Ivana Orlovic, William Hubbell
This week on Order Up, we are featuring a conversation with The Entrepreneur’s Studio host Chris Allen and founders of Sugar + Spoon, Ivana Orlovic and William Hubbell, about their thriving company specializing in safe-to-eat cookie dough. In this episode, learn how this business class project broke into the Seattle dessert food truck industry, the secrets of their successful co-founder relationship, and how an essential pandemic pivot displayed their resilience and reshaped their plans.

(2:32) – UW’s Creating a Company
(6:00) – The beginning
(9:40) – Starting the food truck
(11:59) – Pitching to the dads
(15:55) – Sugar + Spoon
(17:37) – A complementary duo
(20:39) – The first big “no”
(24:36) – Advantages of a dessert food truck
(28:04) – Finding a co-packer
(29:24) – Determining where to park
(32:11) – A COVID pivot
(36:12) – Cultivating a high-energy, positive environment
(40:40) – Social media presence
(46:56) – Rapid-fire questions

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This episode brought to you by Heartland Payment Systems

Heartland provides entrepreneurs with software-driven technology to manage and grow their business. The company serves more than 400,000 merchants nationwide, delivering trusted solutions for payment, payroll and human resources, point of sale, customer engagement and lending. Heartland is a leading industry advocate of transparency, merchant rights and security. Heartland is a Global Payments Company (NYSE: GPN). Learn more at heartland.us.

Podcast episode production by Dante32
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