Episode 64
50:25
August 25, 2022
The Entrepreneur's Studio: Sugar + Spoon
Host:
Guest Speakers:
- Ivana Orlovic, William Hubbell
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This week on Order Up, we are featuring a conversation with The Entrepreneur’s Studio host Chris Allen and founders of Sugar + Spoon, Ivana Orlovic and William Hubbell, about their thriving company specializing in safe-to-eat cookie dough. In this episode, learn how this business class project broke into the Seattle dessert food truck industry, the secrets of their successful co-founder relationship, and how an essential pandemic pivot displayed their resilience and reshaped their plans.
(2:32) – UW’s Creating a Company
(6:00) – The beginning
(9:40) – Starting the food truck
(11:59) – Pitching to the dads
(15:55) – Sugar + Spoon
(17:37) – A complementary duo
(20:39) – The first big “no”
(24:36) – Advantages of a dessert food truck
(28:04) – Finding a co-packer
(29:24) – Determining where to park
(32:11) – A COVID pivot
(36:12) – Cultivating a high-energy, positive environment
(40:40) – Social media presence
(46:56) – Rapid-fire questions
If you'd like to receive new episodes as they're published, please subscribe to Order Up in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.
This episode brought to you by Heartland Payment Systems
Heartland provides entrepreneurs with software-driven technology to manage and grow their business. The company serves more than 400,000 merchants nationwide, delivering trusted solutions for payment, payroll and human resources, point of sale, customer engagement and lending. Heartland is a leading industry advocate of transparency, merchant rights and security. Heartland is a Global Payments Company (NYSE: GPN). Learn more at heartland.us.
Podcast episode production by Dante32
(2:32) – UW’s Creating a Company
(6:00) – The beginning
(9:40) – Starting the food truck
(11:59) – Pitching to the dads
(15:55) – Sugar + Spoon
(17:37) – A complementary duo
(20:39) – The first big “no”
(24:36) – Advantages of a dessert food truck
(28:04) – Finding a co-packer
(29:24) – Determining where to park
(32:11) – A COVID pivot
(36:12) – Cultivating a high-energy, positive environment
(40:40) – Social media presence
(46:56) – Rapid-fire questions
If you'd like to receive new episodes as they're published, please subscribe to Order Up in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.
This episode brought to you by Heartland Payment Systems
Heartland provides entrepreneurs with software-driven technology to manage and grow their business. The company serves more than 400,000 merchants nationwide, delivering trusted solutions for payment, payroll and human resources, point of sale, customer engagement and lending. Heartland is a leading industry advocate of transparency, merchant rights and security. Heartland is a Global Payments Company (NYSE: GPN). Learn more at heartland.us.
Podcast episode production by Dante32
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