State of the Restaurant Industry  2026

Fueled by an increase in sales and strong pent-up demand to dine out, the restaurant industry is cautiously optimistic about 2026. 

Consumer spending is expected to push industry sales to a projected $1.55T nationwide, with real (inflation-adjusted) gains of 1.3% projected. Moreover, the desire to visit restaurants as budgets allow will drive that growth.

Operators say they’ll add approximately 100K jobs, bringing total industry employment to 15.8M and fueling economic growth in their communities. They also say they’re looking to invest in more technology that boosts efficiency and strengthens guest connections.

Takeaways for 2026:

1. Operators are dealing with a challenging business environment. Persistent cost pressures, such as uneven traffic and rising costs, will continue to affect revenue and profitability.
2. Consumer resilience will be tested. Lingering inflation and a cooling labor market are tightening household budgets, particularly among low- and middle-income consumers. Operators will need to respond with more creativity and technology to deliver value, the experiences customers seek, and improved productivity.
3. Increased focus on workforce development, tech improvements. This will create future-ready employees; breakthrough efficiencies in the areas of digital ordering, automation and data analytics; and cultivate tomorrow’s talent by developing a skilled, adaptable workforce that delivers exceptional service while embracing innovations that drive long-term competitiveness.  
4. The 2026 State of the Restaurant Industry report is the authoritative source for industry sales projections and trends. It is based on analysis and forecasts by National Restaurant Association economists and surveys of restaurant operators and consumers conducted throughout the year. The report examines key factors that impact the industry, including economic, operations, workforce, and food and menu trends, to forecast sales and market shifts in the year ahead.

The 2026 State of the Restaurant Industry report is free to members and $349 for nonmembers.
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