March 27, 2024

Restaurant Technology Landscape Report 2024

Restaurant Technology Landscape Report
Consumer attitudes toward restaurant technology varies greatly by demographic and service segment—fullservice, limited-service and delivery—according to new research. 

In the Association’s first look at restaurant technology integration since 2016—and post pandemic—data shows a good approach for operators is to match their tech investments to the customer base they serve.

76% of operators say using technology gives them a competitive edge but many believe their restaurants could do more to keep up on the tech front. 

Topping customers' favorite tech: Options that make it easier and faster to order and pay.
  • 7 in 10 adults look for deals when ordering takeout or delivery or dining in a restaurant.
  • A majority of fullservice customers say they would be likely to place an order or pay the check using a tablet at the table.
  • 7 in 10 limited-service customers say they would be likely to place an order using a smartphone app.
  • 8 in 10 delivery customers say they would order delivery using a smartphone app.
Through technology, operators have important opportunities to enhance the customer experience, amplify marketing and operate more efficiently. 

Today, even though the majority of operators consider the technology in their businesses to be mainstream (vs. leading edge), choosing the right tech for their customers’ convenience while maintaining high-touch hospitality is the best, most balanced approach to today’s business. 

Find out which technologies customers in each segment would like to have, really want, and must have, and see where operators plan to invest in technology.

The Restaurant Technology Landscape Report 2024 is based on surveys of restaurant operators and consumers.
Sponsored by
  • Dell Technologies provides customers with the industry’s broadest and most innovative technology and services solutions spanning from edge to core to cloud. Through the partnership of National Restaurant Association and Dell Technologies, members will have access to a multitude of benefits to help progress your business forward.
    Learn more
  • SpotOn is one of the leading software and payment companies providing the technology and support that helps local businesses—and the people who run them—to succeed on their own terms. Known for its flexible, cloud-based technology and personalized support, SpotOn offers an end-to-end platform to accept payments, boost revenue, streamline operations, and create exceptional guest experiences. From seamless and efficient point-of-sale systems to integrated restaurant management solutions, SpotOn builds technology that "works the way you work" and backs it up with a 24/7 team of experts that make sure it always does—with fairness, flexibility, and a personal touch. 
    Learn more

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