February 18, 2016

Second annual ‘Star of the Bar’ regional competitions will feature Jägermeister

(Chicago) The National Restaurant Association announces the second annual regional Star of the Bar Market Challenges, featuring six city competitions leading up to the main event on May 22 in Chicago: the Star of the Bar finals at BAR (Beverage Alcohol for Restaurants) at the 2016 National Restaurant Association Restaurant, Hotel-Motel Show. These competitions identify semifinalists in Chicago, New York, San Francisco, and San Diego, with new star mixologist searches in Charleston and at the New England Food Show in Boston.

The two-hour live, regional competitions are judged by a panel of three industry experts including a media guest, a Jägermeister representative, and a United States Bartenders’ Guild member. For the challenge, bartenders from each market craft a cocktail using Jägermeister, exclusively imported and distributed in the U.S. by Star of the Bar sponsor Sidney Frank Importing Company, the number two selling imported liqueur in the U.S. and one of the leading brands in the world. Cocktails are evaluated based on flavor, originality, presentation, and creative use of Jägermeister. Additionally, judging is based on the following criteria: 25 percent technical skills, 50 percent taste, and 25 percent sales appeal.

Winners in each regional competition receive an all-expenses paid trip to Chicago to participate in the National Finals. The most talented mixologist contestant who wins the finals is awarded a $5,000 prize and the coveted title of Star of the Bar 2016. To enter, contestants can fill out an online submission form either ahead of the live qualifying event, or in-person on-site. Winners will be declared at the conclusion of each qualifying event.

Additionally, Jon Taffer, Executive Producer and Host of Spike TV’s highest-rated show, Bar Rescue, is emceeing the final competition on May 22. For the first time at BAR at the NRA Show, Taffer partners with the National Restaurant Association to lend his experience and subject matter expertise to the NRA’s two key beverage alcohol-related products: ServSafe Alcohol and BAR at NRA Show.

The Star of the Bar competition aims to elevate local talent from six regional markets, selecting one mixologist in each location to represent their city in the finals at the annual trade show. The complete list of dates and market challenge locations are as follows:

  • Monday, February 29: Chicago
  • Sunday, March 6: San Diego
  • Monday, March 7: San Francisco
  • Sunday, March 13: Boston
  • Sunday, March 20: Charleston
  • Monday, March 21: New York

The National Restaurant Association Restaurant, Hotel-Motel Show® is the largest annual gathering of restaurant, foodservice, and lodging professionals in the world. NRA Show® 2016 will be held May 21-24 at McCormick Place in Chicago, and the 2016 BAR at NRA Show Event, held in conjunction with NRA Show, will take place May 22-23. The events attract 66,000+ attendees and visitors from all 50 states and 100+ countries, and showcase the latest products, services, innovative ideas, up-to-the-minute information about trends and issues, and growth opportunities. For more information, visit the NRA Show and BAR websites at Restaurant.org/Show and Restaurant.org/BAR and find the NRA Show on Twitter @NRAShowFacebook, Instagram @NRAShowYouTube, Flickr, Pinterest and our year-round content hub Brainfeed.

About Jägermeister
Jägermeister is the second largest selling imported liquor in the United States and one of the top shot brands in the world.  The famed herbal liqueur, which features natural ingredients including cinnamon, star anise, ginger and cardamom, gets its full-bodied flavor from a four-stage cold maceration process applied over several weeks to extract aromatic compounds from a closely guarded recipe of 56 of the finest exotic herbs, roots, blossoms and fruits, plus aging in oak casks for one year. The production process is exacting and includes sourcing premium ingredients in their raw, unprocessed form, along with 383 quality checks to ensure its iconic taste profile. Sidney Frank Importing Company Inc. is dedicated to responsible consumption by those of legal drinking age and is a member of The Distilled Spirits Council of the United States (DISCUS). PLEASE DRINK RESPONSIBLY.

About the National Restaurant Association

Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which comprises 1 million restaurant and foodservice outlets and a workforce of 15.6 million employees. We represent the industry in Washington, D.C., and advocate on its behalf. We sponsor the industry's largest trade show (National Restaurant Association Show); leading food safety training and certification program (ServSafe); unique career-building high school program (the NRAEF's ProStart). For more information, visit Restaurant.org and find us on Twitter @WeRRestaurants, Facebook and YouTube.