Anheuser-Busch Partners with the Association to Bolster Restaurant Recovery Efforts
Today, the National Restaurant Association announced that Anheuser-Busch has signed on as the exclusive beer partner of the Association’s Restaurant Revival Campaign, aimed at bolstering the restaurant and foodservice industry’s recovery. Through a national advertising campaign, Anheuser-Busch’s Stella Artois and the National Restaurant Association will invite diners back into restaurants and encourage restaurants to sign the ServSafe Dining Commitment.
The ServSafe Dining Commitment is a program to showcase restaurants that have demonstrated their ongoing commitment to the health and safety of their employees and guests. Through participation in the program, a restaurant is reassuring returning customers that the operation is following recommended reopening guidance and is ready for business.
“We created the Dining Commitment for operators to reassure customers that they are taking defined steps to keep diners and the restaurant’s employees safe,” said Sherman Brown, Executive Vice President, Training and Certification for the National Restaurant Association. “We are grateful that Anheuser-Busch has joined us to welcome customers back into restaurants with the peace of mind that their restaurant adheres to the ServSafe Dining Commitment.”
“We are proud to partner with the National Restaurant Association to play a leading role in the strong, successful and safe recovery of the restaurant community that is still reeling from the impacts of mandatory closures,” said Michel Doukeris, CEO, Anheuser-Busch. “Restaurants are the heart and soul of our industry and ensuring they come back safe and strong benefits not just the neighborhoods they are a part of, but our entire economy.”
Anheuser-Busch will be contributing $2.25 million in assets, including cash and ad-time. Stella Artois, the industry’s number one selling Belgian beer and a key on-premise player for the brewer, will be the lead brand for the campaign. Stella will donate media buys and creative support, and will be showcased in all messages, webinars and ads that feature alcohol.
“Stella Artois stands for savoring life with loved ones and we know this happens most often around the table over delicious meals and drinks at restaurants and bars across the country,” said Lara Krug, Vice President of Marketing, Stella Artois. “Our Stella fans are hungry to gather together around the table for a meal out and we’re proud to lead the safe return of this community with the National Restaurant Association
About the National Restaurant Association
Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which comprises 1 million restaurant and foodservice outlets and a workforce of 15.6 million employees. We represent the industry in Washington, D.C., and advocate on its behalf. We sponsor the industry's largest trade show (National Restaurant Association Show); leading food safety training and certification program (ServSafe); unique career-building high school program (the NRAEF's ProStart). For more information, visit Restaurant.org and find us on Twitter @WeRRestaurants, Facebook and YouTube.
About Anheuser-Busch
For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 100 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.