Sustainability Sells at Panera with WRI’s Cool Food Meals

May 26, 2022 from 2:00 PM - 3:00 PM ET

Duration: 1 hour


Customers say they’re more likely to choose restaurants that serve food grown or raised in an environmentally friendly way, 67% Of U.S. consumers are concerned about the impact of food production on climate change and 88% say they want brands to help them live more climate friendly and ethical lifestyles, but do they act on it? They say they want corporations to offer sustainable choices, but do they buy them? 

On Thursday, May 26 at 2 p.m. ET, Sara Burnett, Panera Bread’s VP of Food Values, Sustainability and Public Affairs, and Edwina Hughes, Head of Cool Food at the World Resources Institute discuss WRI’s Cool Food Meals, a climate friendly certification which empowers the consumer to choose a climate-friendly meal. Panera joined the program in October 2020 and today over 50% of Panera’s menu is Cool Food Meal certified. During the webinar, Sara and Edwina will discuss the importance of clarity and simplicity when communicating climate messages to consumers. They will also share recommendations, an overview of how Panera customers reacted, and how the certification builds customer loyalty.