How Cultural Intelligence Leads to Customer Comfort

Apr 14, 2021

Duration: 55 minutes


Cultural nuances around language, service, technology, and formality can affect customer satisfaction and likelihood of repeat guests and referrals. In this webinar, you’ll learn how developing an understanding for cultural nuance can increase customer comfort, employee engagement and your bottom line. 

Learn from Bill Fultz from Heartland and Andre Howell from the Multicultural Food Service and Hospitality Alliance on how developing a culture attuned to nuance can improve the customer experience.

In this webinar, you will:

  • Gain insight into how being aware of cultural nuance improves the customer experience.
  • Understand how to assess and appreciate cultural differences in your customer base.
  • Learn how to support your team members and their customer interaction. 


Bill Fultz
VP, Point of Sale
Heartland Payment Systems

Andre Howell
Vice President, Operations
The Multicultural Foodservice & Hospitality Alliance