Driving customer traffic and loyalty with sports programming

Even if you are not a sports bar, offering sports programming can help create deeper connections with guests. Join experts from DIRECTV for BUSINESS National Accounts for an insider's look at how sports capture the interest of new customers and build their loyalty with customized experiences. Jim Grandahl, Senior Director for DIRECTV for BUSINESS National Accounts and Ryan Otis from Rollie's Bar and Grill in Maine will share what's worked for them as they built a sports offering that's making a difference to their customers and their bottom line. With Super Bowl Sunday fast approaching, don't miss the actionable takeaways for your business. Register today!