July 15, 2021

5 ways hiring managers can combat the hiring crisis

The right software can aggregate all your job postings, current applicants, and scheduled interviews in one dashboard to make recruitment tracking more efficient.

Like most of us during the early days of the pandemic, business owners were running on pure adrenaline, just trying to find ways to survive. 

Now, with vaccinations on the rise and eased restrictions, they're poised and ready to get back to normal. However, they're facing a major pandemic-induced challenge: chronic labor shortages in the job market. 

What led to our current hiring challenges?

In a word: the pandemic. Shutdowns and social distancing caused businesses across industries to close their doors. Those that relied on face-to-face interactions—like restaurants—moved toward remote, curbside and delivery business models. Layoffs followed.

Meanwhile, organizations in certain industries, including warehousing, e-commerce, fulfillment and grocery stores, were facing unprecedented demand. To attract workers, they raised wages and offered signing bonuses. Workers flocked to these positions and are not likely to leave them. 

Enhanced unemployment benefits could incentivize some workers to stay home, as well. Some former employees are simply not comfortable returning or have home obligations that prohibit picking up a schedule. These circumstances have converged in a “perfect storm" of talent shortages.

According to the National Restaurant Association, as of June, 75% of operators report that labor is their top challenge; in June 2019, it was the top concern for 52%. 

In the best times, hiring decisions should be about candidate experience, culture fit for the employer brand, and creating a healthy and diverse workforce. Unfortunately, in today’s job market, sourcing any qualified candidates is a far bigger concern. 

5 ways to beat the talent crunch and find qualified candidates

These labor market conditions won't last forever. While you can be optimistic that several elements of the perfect storm are beginning to pass, it would be a mistake to let that optimism turn to denial. The pandemic has created permanent changes that employers in all industries will have to face going forward. You can adapt by considering the following:

1. Focus on recruiting. Employee referrals, website job boards, and social media posts are some of the most successful methods of recruiting for restaurants. Communicate openings to staff and post them online.

2. Recruiters need to create job descriptions that tout your culture and career paths. Show workers a job with your organization is more than just a job. Create and post job descriptions that showcase your culture and your business as a place where employees can grow.

3. Make applying easy. Blake Casper, a McDonald's franchisee who was offering a $50 incentive just for candidates to show up for interviews, had better luck employing a mix of referral programs, signing bonuses and allowing candidates to text to apply. Consider adopting text-to-apply technology.

4. Offer robust onboarding. Show new hires that you're willing to invest in their expertise and performance by training them well from the start. Not only will training help you attract top talent, it can help you retain the best candidates, too.

5. Offer flexible scheduling. The ability to work remotely is a perk that workers are beginning to expect. If offering remote work isn't possible because of your business model, offering a flexible schedule can be the next best thing. 

The right technology can help find the right candidates

Taking the steps above might sound daunting if you don’t have any type of human resources management solution. But with the right technology, you can make talent acquisition less painful and automate key aspects of your recruiting strategy and hiring process. 

When it comes to recruitment, it's helpful to use a technology that empowers you to post your job openings online and on social media platforms with just a few clicks. Potential candidates should be able to text to apply easily from any mobile device. The right system should also make it easy for you to manage the entire recruitment process from one central dashboard.

The right solution will also have an onboarding module that will help you recruit the right talent and take steps to keep them on board. Look for technology that incorporates these capabilities into a system that also helps you manage payroll and scheduling.

Look into technology that can aggregate all your job postings, current applicants, and scheduled interviews in one dashboard. You can also access relevant resum├ęs, interview notes, job stats and more in your own database. The right program can help you create a job posting in 60 seconds and post it to your careers page and social media accounts with a few clicks.

This type of technology can help you take the steps you need to adapt to the current talent pool crisis and secure the new team members you need. 

About Heartland

Heartland provides entrepreneurs with software-driven technology to manage and grow their business. The company serves more than 400,000 merchants nationwide, delivering trusted solutions for payment, payroll and human resources, point of sale, customer engagement and lending. Heartland is a leading industry advocate of transparency, merchant rights and security. Heartland is a Global Payments Company (NYSE: GPN). Learn more at

You can learn more about Heartland’s human resources management and payroll services by clicking here. To read more about Hiring in Hard Times, check out our infographic here.