Restaurants are the Top Choice for Mother’s Day
“Historically, Mother’s Day has been one of the most popular holidays to celebrate at restaurants,” said Hudson Riehle, National Restaurant Association senior vice president of Research. “After more than two years of limited on-premises dining, consumers are ready to return to restaurants, especially to celebrate special occasions and socialize with family and friends.”
According to the survey, 27% of consumers plan to go out to a restaurant. In addition, 18% of consumers plan to order takeout or delivery. Some plan to do both on Mother’s Day.
When deciding on a restaurant to eat out at, consumers are looking for specials and discounts, including:
- 46% looking for special Mother’s Day menus
- 44% hoping for a free add-in for mom, such as a special cocktail, dessert, flowers, or chocolates
- 41% looking for a Mother’s Day discount
- 51% hoping for a free add-in for mom, such as a special cocktail, dessert, flowers, or chocolates
- 49% looking for free or discounted delivery
- 44% wanting multi-course meal bundles
“The draw for restaurant prepared meals is that they allow more time for socializing, which is something that consumers have been missing for the last two Mother’s Days,” said Riehle. “And because consumers haven’t been able to use restaurants as often as they would have liked, especially for on-premises meals, the holiday is an exciting opportunity to return to an old favorite or try a new local venue.”
The national online survey of 1,000 adults was conducted April 22-24 by Engine for the National Restaurant Association. Get the full survey results here.
About the National Restaurant Association
Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which comprises nearly 1 million restaurant and foodservice outlets and a workforce of 15 million employees. Together with 52 State Associations, we are a network of professional organizations dedicated to serving every restaurant through advocacy, education, and food safety. We sponsor the industry's largest trade show (National Restaurant Association Show); leading food safety training and certification program (ServSafe); unique career-building high school program (the NRAEF's ProStart). For more information, visit Restaurant.org and find @WeRRestaurants on Twitter, Facebook and YouTube.
Vanessa Sinkvsink@restaurant.org (202) 331-5900