March 17, 2021

In a crunch for Easter brunch ideas?

To-go meal packages are expected to be popular this Easter. Give hosts some extra TLC.

Are you on the hunt for ways to boost sales this Easter? Check out the “egg-ceptional” ideas below. Keep in mind local dining regulations and safety protocols as you prepare for the holiday rush. Easter is Sunday, April 4.

Offer a choice: dine-in or to-go. The Fireside Restaurant in Egg Harbor, Wis., is promoting “Easter Brunch Two Ways.” For guests comfortable dining inside, Fireside is offering a champagne brunch buffet, complete with carving stations and a host of comfort foods, including egg bakes, sausage, and sage stuffing. Servers will plate the meals to ensure safety protocols are followed. For those who prefer to celebrate at home, Fireside offers a Curbside Brunch Take Away Kit with roasted turkey breast, honey-glazed ham, and sides.

Give an assist to at-home hosts. To-go meal packages are expected to be popular this Easter. Give hosts some extra TLC. The Capital Grille provides detailed warming instructions that will help even novice chefs shine in their own home. The restaurant’s 60-plus locations are offering a three-course to-go meal featuring a whole rack of bone-in filet, mashed potatoes, and grilled asparagus. The Easter takeout kit at New York City’s Reverence comes with a text hotline that lets customers send an SOS to the chef.

Elevate with extras. Enhance the dining experience with festive add-ons. Epic Restaurant in Columbus, Ga., is offering a three-course to-go menu supplemented by an assortment of add-on delicacies, including smoked salmon, shrimp cocktail, and lobster bisque. A cheese plate, complete with jams and jellies, and a butcher board of cured meats round out the offerings. To keep the kiddos busy, Epic offers a $10 Easter egg kit, with one-dozen hard-boiled eggs, along with six egg dye colors.

Provide an incentive. Encourage early reservations and orders by offering a gift card or coupon. You’ll boost future sales, while getting a leg up on Easter planning. Brandl Restaurant in Belmar, N.J., is rewarding early orders with a 20%-off gift card toward dine-in.

Showcase “egg-celent” offerings. Spotlight frittatas, quiches, omelets, and other egg specialties. San Francisco’s Palette restaurant is stepping up its homage to eggs with a chef-crafted brunch featuring vibrant spring flavors. The opening act stars edible “egg shells” filled with smoked-sturgeon cream, eggs with chives, and caviar. The finale is a decadent quail-sized chocolate egg with passionfruit ganache.

Make the kids hoppy! Holiday treats, egg hunts, and visits from the Easter Bunny are sure to attract families hungry to celebrate. The Easter Bunny is hopping into town early at Eric’s Italian Bistro in Mineola, N.Y. The casual eatery will host pre-Easter prix fixe luncheons on March 27, March 28, and April 3. The three-course prix fixe menu offers adult options (penne vodka, chicken parmigiana, etc.) and kid favorites (penne marinara, chicken fingers, etc.). Families will be called table-by-table to take photos with the Easter Bunny, to allow for social distancing. Tableside Easter games and activities, including an egg-hunt, will entertain the tots.

Go family-style. Given public health concerns, Galaxy Restaurant in Wadsworth, Ohio, is opting for a family-style Easter brunch this year, rather than its traditional holiday buffet. Severs will bring a smorgasbord of selections direct to the table, including honey-glazed ham, prime rib, tortellini, scalloped potatoes, and glazed carrots. “Don’t worry, seconds will be available,” Galaxy reassures its guests on Facebook. Contactless curbside pickup is also available.

Put a twist on the traditional. Easter brunch doesn’t have to be just omelets and honey-glazed ham. Fogo de Chão steakhouse will celebrate Easter with a Brazilian twist at its 55 locations globally. The dine-in menu showcases fire-roasted meats, accompanied by Brazilian side dishes, like crispy polenta, caramelized bananas, and Fogo’s signature pão de queijo (cheesy bread rolls). An Easter-To-Go package is also available.

Shake up your beverage sales. Complete your Easter offerings with a selection of wine, beer, and other beverages. Cocktail/mocktail kits are a hit for takeout/delivery, be they mimosas, margaritas, or your own tasty concoction. Be sure to comply with all off-premises alcohol regulations. To keep you up to date, the National Restaurant Association’s ServSafe Training and Certification Compliance team has compiled a State Alcohol Delivery Laws/Orders/Regulations tracker.