Washington, D.C. – The National Restaurant Association announced today that it was recently honored with three 2021 Telly Awards, the premier awards honoring excellence in video and television across all screens. The awards are judged by leaders from video platforms, television, streaming networks, and production companies.

The Association won a Gold award, the highest honor, for its first national TV consumer ad campaign, “The Sounds We Crave.” Produced in partnership with The Richards Group and backed by sponsors The Coca-Cola Company, DoorDash, Anheuser-Busch InBev/Stella Artois, Ecolab, Beam Suntory, Cargill, Tyson Foodservice, Hormel Foods, International Foodservice Distributors Association, Georgia-Pacific Professional, Campbell’s Foodservice, and American Express, the campaign increased on-premises dining across the country in the summer of 2020 and launched the Association’s ServSafe Dining Commitment program.

The Association also won two Bronze awards for additional consumer campaigns in 2020:

  • Let Restaurants Do the Cooking,” the second national TV ad urging consumers to support restaurants with delivery and takeout during the 2020 holiday season.
  • Change is on the Menu,” which supported the Educational Foundation's 2020 year-end fundraising campaign and helped generate more than $857,000 in individual giving and contributions from PepsiCo, Uber Eats, Tito’s Handmade Vodka, Moët Hennessy USA, TikTok, Land O’Lakes, Ecolab, and Anheuser-Busch InBev/Bud Light.

“In a year when the restaurant industry was forced to pivot and innovate to survive, the Association was challenged to step out of its comfort zone to find new ways to support operators’ efforts,” said Tom Bené, National Restaurant Association president & CEO. “These awards showcase how our Enterprise Marketing and Communications team rose to the occasion to produce award-winning content that moved the needle for the industry while supporting our mission.”

Each year, the Telly Awards receive more than 12,000 entries from all 50 states and five continents. Find a full list of the 42nd annual winners here.



Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which comprises 1 million restaurant and foodservice outlets and a workforce of 15.6 million employees. We represent the industry in Washington, D.C., and advocate on its behalf. We sponsor the industry's largest trade show (National Restaurant Association Show); leading food safety training and certification program (ServSafe); unique career-building high school program (the NRAEF's ProStart). For more information, visit Restaurant.org and find us on Twitter @WeRRestaurants, Facebook and YouTube.

Contact: Vanessa Sink (202) 331-5900