Home / Expert Exchange & Events / Education / Webinars / How Gaining Customer Data Requires New Communication Initiatives
In this gathering, our speakers discussed how to decipher and use incoming analytics and data sources that provide pertinent information on your customers.
The onset of a global pandemic has opened the restaurant industry’s eyes to the ways in which customer data and data analytics can bolster the efforts of your team and brand. At one time, customer data was primarily the ‘property’ of third-party services who often, did not share the full breadth of that data with the brand itself. With many restaurants now turning to internal processes, the data coming directly to the brand can be used to better communicate with customers and the public.
Gathering Agenda:
Education and Best Practices (40 minutes)
Sharing & Networking (20 minutes)
Speakers
Warwick McLaren VP, Omnichannel Marketing Global Franchise Group
Alan Magee VP, Digital Marketing & Technology Church's Chicken
Don Zimmerman CIO Landry's
Rob Grimes CEO IFBTA
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