In this gathering, our speakers discussed how to decipher and use incoming analytics and data sources that provide pertinent information on your customers.

The onset of a global pandemic has opened the restaurant industry’s eyes to the ways in which customer data and data analytics can bolster the efforts of your team and brand. At one time, customer data was primarily the ‘property’ of third-party services who often, did not share the full breadth of that data with the brand itself. With many restaurants now turning to internal processes, the data coming directly to the brand can be used to better communicate with customers and the public.

Read an overview of the session's key takeaways here.


Gathering Agenda:

Education and Best Practices (40 minutes)

  • Trends & Industry Data
  • Industry expert will present on the incoming data COVID-19 has brought to the operators. We will then have a panel of operators – from independent/SMB brands, franchisees, and corporate – to discuss the nuances of this new data and how to communicate effectively with those customers.
  • Q & A – Information Exchange

Sharing & Networking (20 minutes)

  • Speed Networking Breakout
  • Virtual Happy Hour – mix & mingle with your industry peers



Warwick McLaren
VP, Omnichannel Marketing
Global Franchise Group

Alan Magee
VP, Digital Marketing & Technology
Church's Chicken

Don Zimmerman

Rob Grimes


Thank you to our sponsors

Title Sponsor


Platinum Sponsor


Silver Sponsors