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Unlike packaged goods, restaurants are all about operations. Operators have known for a long time that the way to win is to provide the best customer experience. That includes fast, high-quality service; presenting the right product and the right time and doing everything you can to keep loyal customers returning. The COVID era has exposed the strengths and weaknesses of many companies. Some have adapted well, others are falling behind and among the winners there are some surprises. In this talk, Mark Garratt, Partner & Co-Founder of in4mation insights, will demonstrate how analytical approaches can help identify the best marketing strategies where they intersect with unique - and today - evolving restaurant operations.
Speaker
Mark Garratt, Partner & Co-Founder, in4mation insights
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