Pathways to Black Franchise Ownership Overview

Jun 21, 2021

Duration: 30 minutes


The Multicultural Foodservice & Hospitality Alliance (MFHA), with anchor sponsor PepsiCo, has launched Pathways to Social Equity Franchise Ownership, an innovative program that equips potential Black owners to operate high-performing businesses. Pathways represents a strategy to impact systemic change in the industry by introducing an ownership model that is based on social equity and supported by industry leadership.
MFHA has joined with 4THMVT, an LA-based social equity organization that vets, trains, and partners with individuals from underserved communities to own and operate competitive businesses. 4THMVMT strives to remove barriers to Black ownership entry and accelerate ownership outcomes for those seeking new opportunities to own, manage and expand their careers through foodservice franchisee ownership.



Gerry Fernandez
President and Founder
Multicultural Foodservice & Hospitality Alliance (MFHA)

Karim Webb