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National Restaurant Association - Don’t wing it on Thanksgiving; let sales expectations soar

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Don’t wing it on Thanksgiving; let sales expectations soar

Are you ready to serve a hungry throng of customers on Thanksgiving?

Restaurateurs, be prepared Nov. 22, because a number of consumers will supplement their traditional holiday meals with restaurant-prepared foods, the National Restaurant Association’s the most recent research states.

Here are a few tidbits to take away:

  • Almost one in 10 (9 percent) adults plan to eat their Thanksgiving meal at a restaurant. In addition, 4 percent of those planning a holiday meal at home intend to purchase it from a restaurant.
  • Among the adults who told us they plan to visit a restaurant this Thanksgiving, 31 percent said they would go to the same restaurant they traditionally go to on the holiday.
  • Another 30 percent said they restaurant they will go to is one they only go to on special occasions.
  • And 21 percent said they would dine at a restaurant that is one of their favorites, while 18 percent they’d go to one they’d never been to before.

Then, on Thanksgiving and Black Friday — the day after Thanksgiving and one of the busiest shopping days of the year — it’s going to be a game changer for both retailers and restaurateurs. Our research indicates that 43 percent of adults plan to head out to the stores on those days, and 72 percent of them intend to visit either a full- or quick-service restaurant while they’re out shopping.

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