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National Restaurant Association - Food & Beverages

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Food & Beverages

Recent Articles

Pour specialty beverages customers crave

If you do't offer specialty beverages, you might be missing out on revenue and brand awareness opportunities. According to our 2018 "What's Hot" chefs' survey, lemonade is the third most popular nonalcoholic beverage.

Happy hour and late night success

Happy hour and late night programs can increase foot traffic and revenue during normally off-peak hours. Identifying your target consumer can help you build your specials program with that guest in mind. 

Is it time to raise your prices?

Making sure the price is right for each item takes lots of work. Before adjusting your prices, consider eight factors, including reviewing your menu prices at least twice a year.

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