Marketing Executives Group (MEG)

Save the date! Join us in Chicago, May 13-15, 2020!

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About the Marketing Executives Group (MEG)

The Marketing Executives Group (MEG) is a community of restaurant marketing professionals who are connected 365 days a year and come together every May in Chicago preceding the National Restaurant Association Show. MEG raises the level of industry excellence by connecting, inspiring, teaching and challenging each other through the exchange of ideas, thought leadership and best practices.

Attendance Policy

National Restaurant Association events are designed specifically for industry professionals who work directly for restaurant and foodservice operations, otherwise known as Operators.

We also invite Allied members as well as Allied companies who are not members of the Association to sponsor, support, and participate in our events. Allied companies are defined as industry suppliers, distributors, manufacturers, commodity groups, and other non-restaurant operator companies within the restaurant and foodservice industries.

If you are an Allied member company or with an Allied company who is not a member of the Association, you must sponsor the conference in order to attend. For available sponsorship opportunities, please contact Mia Roberts at mroberts@restaurant.org.

Consultants: If a restaurant or hospitality company outsources all marketing functions/needs, or does not have a marketing person on-staff, we will allow a registration on their behalf, but you must include the name of the company you are representing (please note this is strictly enforced and must be a client you currently represent).

Keynote Speaker

Doug Stephens Headshot

Doug Stephens, Retail and Consumer Futurist | Internationally Acclaimed Author and Founder of Retail Prophet
 
The founder of Retail Prophet, Doug Stephens is one of the world’s foremost retail and consumer futurists, and one of the Top 10 Retail Influencers of 2019. His books, The Retail Revival and Reengineering Retail have accurately predicted the growth and transformation of retail in the post-digital world, and Retail Prophet is the top-rated retail podcast on iTunes.
 
Keynote Speech: The Future of Consumerism
 
In this fascinating talk, Doug Stephens tackles the future of consumerism. He sheds light on the key shifts in economics, demographics, technology, and media that are completely transforming the consumer landscape, and the very essence of how we buy. Who the consumer is, in addition to how, where, and even why they shop, is changing rapidly and forever. The way our stores look—and how we interact with them—are constantly in flux. Mobile technology, social commerce, artificial intelligence, the internet of things, virtual reality, big data, and a deluge of developing technologies are all conspiring to forever change how we buy. How do we cope with all these transformations? Stephens shares what smart brands are doing today to re-imagine their businesses and capitalize on these historic changes.
 

Agenda

The agenda will be announced soon!

Air Travel

We are pleased to partner with United Airlines for air travel to Chicago (airport code: ORD | Travel dates: 5/10-5/22).
 
  • MileagePlus members earn Premier Qualifying Dollars and miles for their travel.
You may also call United Meeting Reservation Desk at 800.426.1122
 
  • Monday – Friday 8:00 a.m. – 10:00 p.m. Eastern Time
  • Saturday – Sunday 8:00 a.m. – 6:00 p.m. Eastern Time
Booking fees are waived for Meeting reservations. International customers may
contact their local United Reservation Desk.
 

Hotel

The Hoxton, MEG Room Block

The Hoxton Hotel
The Hoxton Hotel Room
 
Registration for this event does not guarantee a room reservation; you are still required to make your own reservation via your conference registration confirmation email. Please register for the conference before you make your room reservation.
 
Deadline to book your room: Tuesday, April 21, 2020
Room Rate: $289/night + tax

Sponsors

If you are a product or service provider, you must sponsor the conference in order to attend. For available sponsorship opportunities, contact Mia Roberts, Director, Membership Engagement.

Stay Informed

Stay informed about MEG happenings by filling in your information:

FAQs

MEG meets each spring in Chicago. The next conference is May 13-15, 2020.
MEG connects individuals who serve their restaurant or hospitality industry company at the highest levels. Professionals active in MEG include Chief Executive Officers, Presidents, Marketing and Sales Officers, as well as EVPs, Vice Presidents, Directors and Managers of Brand Marketing, Corporate Communications, Creative and Marketing.
Be among some of the industry's most successful: Black Angus Steakhouse, Black Bear Diners, Inc., Bud's Chicken & Seafood, Bufflo Wings & Rings LLC, California Pizza Kitchen, Inc., Cameron Mitchell Restaurants, Church's Chicken, Cooper's Hawk Winery & Restaurants, Corner Bakery Cafe, Dunkin' Brands, Eat'n Park Hospitality Group, Firehouse of America, First Watch Restaurants, Firebird Restaurant Group, Fuzzy's Taco Shop, Golden Corral, Gold Star Chili, Inc., Good Times Restaurants Inc., Jason's Deli, Larkburger, Lettuce Entertain You, Luna Grill, Mellow Mushroom, Movie Tavern, Noodles & Company, Olive Garden, Pie Five Pizza Co., Polly's Inc, Popeye's, Portillo's, Raising Cane's Chicken Fingers, Ram International, Ralph Brennan Restaurant Group LLC, Salsarita's Franchising, LLC, Sheetz, Inc., Sterling Hospitality, The Signature Room at the 95th, Texas de Brazil, Tiki's Grill & Bar, Tim Hortons Inc., TravelCenters of America, Velvet Taco, Village Inn & Bakers Square, The Wendy's Company, Yard House, Zaxby's and many more.