Rapid Response Program

The National Restaurant Association created its Rapid Response Program to rebut denigrating and negative portrayals of the restaurant industry wherever they occur in the media, as well as to commend portrayals that accurately and positively describe the industry. It is part of the comprehensive Cornerstone Initiative, which aims to advance and promote the restaurant industry's image as the cornerstone of the economy, career and employment opportunities, and community involvement. Below are only a few examples of the Rapid Response Program in action.

[April 02, 2008]
Letter to the editor published in USA Today on April 2, 2008, on nutrition information in restaurants

[April 11, 2007]
Letter to National Car Rental regarding offensive television commercial

[February 07, 2007]
National Restaurant Association Challenges Nationwide to Run Follow-Up Ad

[January 22, 2007]
Letter to Nationwide Regarding Super Bowl Advertisement

[January 12, 2007]
Letter to commend Monster.com on TV commercial depicting restaurant jobs responsibly

[May 22, 2006]
Letter to the editor published in the Chicago Tribune on May 22, 2006, on the Show's importance to the City of Chicago

[May 11, 2006]
Letter to the editor on wages and immigration published in the Washington Times on May 11, 2006

[May 08, 2006]
Op-ed on Eric Schlosser's "Chew on This" published in Nation's Restaurant News on May 8, 2006

[April 10, 2006]
Op-ed on immigration published in the Arizona Daily Star on April 10, 2006

[March 21, 2006]
Letter to the editor published in Pittsburgh-Tribune Review on March 21, 2006, on immigration reform

[March 16, 2006]
Op-ed on immigration published in the Miami Herald on April 16, 2006

[March 15, 2006]
Op-ed on immigration published in Investor’s Business Daily on March 15, 2006

[March 15, 2006]
Op-ed published in Ft. Worth Star-Tribune on March 15 in the need for immigration reform

[November 17, 2005]
Letter to Ford Motor Company regarding television ad

[August 31, 2005]
Letter to the editor published in the Albany Times Union on August 31, 2005, on menu options and personal responsibility

[December 03, 2004]
Letter to the editor submitted to USA TODAY on December 3, 2004, on the "Twinkie Tax"

[October 26, 2004]
Letter to the Editor published in USA TODAY, October 26, 2004, on nutritious menu options

[September 14, 2004]
Letter to the editor to the Cleveland Plain Dealer on September 14, 2004

[March 28, 2004]
Op-ed published in New York Daily News on March 28, 2004

[March 17, 2004]
Letter to the Editor to the Atlanta Journal Constitution on obesity

[March 17, 2004]
Letter-to-the-Editor to the Honolulu Advertiser on political cartoon

[March 15, 2004]
Letter to the Editor to Detroit News on employment opportunities

[March 09, 2004]
Letter to the Editor to the Wall Street Journal applauding menu options

[March 09, 2004]
Letter to the Editor to the Orlando Sentinel on childhood obesity

[March 08, 2004]
Letter to the Editor of Glamour Magazine on "fast food diet"

[January 21, 2004]
Letter to the New York Times on career opportunities

[January 20, 2004]
Letter to the Motley Fools on restaurant pricing

[December 05, 2003]
Letter to the Editor to The Wall Street Journal on menu labeling

[October 31, 2003]
Letter to Fort Worth Star-Telegram on moderation, exercise and responsibility, published October 31, 2003

[October 17, 2003]
Letter to Editor of Businessweek on affordable health insurance for small businesses

[August 28, 2003]
Letter to the Kentucky Council on Postsecondary Education regarding radio advertisement

[August 27, 2003]
Letter to Jackson Hewitt regarding radio advertisement

[August 25, 2003]
Letter to the Editor, submitted to the Washington Post, August 25, 2003

[August 13, 2003]
Letter to President of NBC Entertainment Regarding "The Restaurant"

[July 14, 2003]
Letter to the editor, published in the Chicago Tribune, July 14, 2003

[April 14, 2003]
Letter to the editor, published in FORTUNE magazine, April 14, 2003

[April 01, 2003]
Letter to the editor, published in April 2003 issue of SmartMoney Magazine

[March 17, 2003]
Response to 3/9/2003 Associated Press article, published in the Washington Post

[February 03, 2003]
Letter to SmartMoney Magazine and America Online, February 3, 2003

[January 13, 2003]
Partially published in the Washington Post, January 13, 2003

[December 20, 2002]
Letter to the Editor, Pittsburgh Post-Gazette, Dec. 20, 2002

[November 25, 2002]
Letter to the Advertising Council and the U.S. Army, Nov. 25, 2002

[October 25, 2002]
USA Today, October 25, 2002, p. 16A (letters)

[September 09, 2002]
Letter to MasterCard International, Sept. 9, 2002

[September 09, 2002]
Letter to Gerber Products Company, Sept. 9, 2002.

[June 25, 2002]
USA Today, June 25, 2002, p.10A (letters)

[June 17, 2002]
Washington Post, June 17, 2002, p. A16

[March 13, 2002]
The Deseret News (Salt Lake City, UT), March 13, 2002, p. A10 and The Times Union (Albany, NY), March 25, p. A6

[March 01, 2002]
Swallowing a Simplistic Notion - response to George Will column

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