Articles: Marketing
Below
are just some of the articles on human resources and training published
in National Restaurant Association publications, including Restaurants
USA magazine.
Articles
Takeout
foods or home-meal-replacement items can help
attract time-pressed customers to your restaurant. (Bread &
Butter, Jul 2001)
The
Internet is opening new
avenues for marketing restaurants. (Bread & Butter,
Mar 2001)
Frequent-diner
programs provide a way to attract repeat business and reward
loyal customers.
(Bread & Butter, Jul 1999)
Australian
themes make promotional sense during the Olympics (RUSA,
Aug 2000)
The psychology
of menu design (RUSA,
Aug 2000)
Capturing
the harried lunch diner
(RUSA, Oct 1999)
Is
it time to change your concept? (RUSA, Nov 1998)
How to score
points with the press (RUSA, Nov 1998)
Magic-theme
restaurants (RUSA, Feb 1998)
Behind-the-scenes
tours give customers a taste of the action (RUSA, Jan 1998)
Tourism
shakes up new business
for restaurants (RUSA, Jan 1998)
Catering
to canines and their owners (RUSA, Aug 1997)
Maximize
menu merchandising power (RUSA, May 1997)
TV
advertising (RUSA, Mar 1997)
What's
in a restaurant's name (RUSA, Feb 1997)
Retail
sales of your house specialty (RUSA, Feb 1997)
Turn your
restaurant into a pit
stop for racing fans (RUSA, Jan 1997)
¿Habla
espanol? Translating your marketing message (RUSA, Jan
1997)
Home
meal replacement finds its place at the table (RUSA, Nov
1996)
Beat the clock:
finding time for lunch
(RUSA, Oct 1996)
Women:
The new cigar smokers (RUSA, April 1996)
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