Articles: Marketing

Below are just some of the articles on human resources and training published in National Restaurant Association publications, including Restaurants USA magazine.

Articles
• Takeout foods — or home-meal-replacement items — can help attract time-pressed customers to your restaurant. (Bread & Butter, Jul 2001)
• The Internet is opening new avenues for marketing restaurants. (Bread & Butter, Mar 2001)
• Frequent-diner programs provide a way to attract repeat business and reward loyal customers. (Bread & Butter, Jul 1999)
• Australian themes make promotional sense during the Olympics (RUSA, Aug 2000)
• The psychology of menu design (RUSA, Aug 2000)
• Capturing the harried lunch diner (RUSA, Oct 1999)
• Is it time to change your concept? (RUSA, Nov 1998)
• How to score points with the press (RUSA, Nov 1998)
• Magic-theme restaurants (RUSA, Feb 1998)
• Behind-the-scenes tours give customers a taste of the action (RUSA, Jan 1998)
• Tourism shakes up new business for restaurants (RUSA, Jan 1998)
• Catering to canines and their owners (RUSA, Aug 1997)
• Maximize menu merchandising power (RUSA, May 1997)
• TV advertising (RUSA, Mar 1997)
• What's in a restaurant's name (RUSA, Feb 1997)
• Retail sales of your house specialty (RUSA, Feb 1997)
• Turn your restaurant into a pit stop for racing fans (RUSA, Jan 1997)
• ¿Habla espanol? Translating your marketing message (RUSA, Jan 1997)
• Home meal replacement finds its place at the table (RUSA, Nov 1996)
• Beat the clock: finding time for lunch (RUSA, Oct 1996)
• Women: The new cigar smokers (RUSA, April 1996)